The Talent Pool: Stephen Geraghty, Ad Production and Circulation Coordinator, TorontoMarch 2nd, 2017
1. What do you do?
I collect, quality-check, deliver and program ad material for print and in-flight applications, with occasional forays into enRoute redistributor circulation maintenance.
2. Have you learned something at your job that completely surprised you?
In-flight movie selections on Air Canada are way better than I ever would have thought before I started working here.
3. What is the one thing your colleagues probably don’t know about you?
There are so many things my colleagues don’t… Nope, sounds creepy.
There is nothing my colleagues don’t… Nope, creepier.
Compromise – Here are three things my colleagues probably don’t know about me:
A) My wife and I throw awesome Halloween parties – we’re already prepping for Scary-Oke 2017!
B) If ever I got the chance, I believe I could revitalize the drive-in movie experience.
C) I blame Garry Hoy (Jan. 1, 1955 – Jul. 9, 1993) for my abiding fear of high-altitude defenestration.
4. What’s your favorite project that you’ve worked on since you started here?
Before starting here I came from a newsprint background where accurate color reproduction was nigh impossible. For me, my favorite project is whichever one is not going to be reproduced on newsprint.
5. In your opinion, what makes for good content?
Good content engages. It’s that simple. And that tricky.
6. What do you like to do in your spare time?
I am crazy in love with movies grades B through Z. A bowl of popcorn, a nice cold Guinness and a copy of Rock & Roll Nightmare makes the perfect evening in.
7. What’s the last thing you read/saw that inspired you?
I’m currently reading Welcome to the Universe: An Astrophysical Tour by Neil deGrasse Tyson, Michael A. Strauss and J. Richard Gott. I’m inspired by anything that promotes science and reason and helps to hasten the expansion of Homo sapiens sapiens beyond our single, fragile ecosphere.
8. What are your top 5 must-see destinations?
– Atacama, Chile for a stargazing excursion
– The Mustang Drive-In, Prince Edward County, Ontario for a choice double-feature and some shadow-puppetry
– Tahiti, just for the beach of it
– Shinjuku, Japan, to live in a William Gibson novel for a week
– The Trappist-1 System, home to seven(!) rocky exoplanets and, maybe, some neighbors
9. What’s the best-kept secret in the neighborhood?
Here at Yonge and Bloor, secrets are hard to come by and harder to keep. Once upon a time I used to spend evenings on the roof of the Uptown Cinema via a secret staircase in a back alley, but today the Uptown is a hole in the ground waiting to become a new condo development.
I actually found a well-kept secret just yesterday: The Suksi Biryani House on Hayden Street, east of Yonge. Looks bad, smells weird but has really good Indian food!
10. What is the one piece of advice that has helped you the most since you started working in this industry?
Every day is a belt and suspenders day, always leave room for Murphy, and never answer emails before coffee.