How Airline Logos Can Convert Future Passengers

By Natalie Haggar
March 10th, 2017


It’s no surprise that color can be instrumental in passenger conversion. According to neuroscientist, Bevil Conway, who has dedicated most of his research to neural machinery behind color, the science relating to color processing is very powerful and linked to emotional responses. Red, orange and yellow are high-arousal colors as a result of their association to the sun and fire. Blue is identified as a calming and serene color which may stimulate feelings of trust, security and order much like purple which is affiliated to spirituality, royalty and arrogance[1].

This infographic was created by Bookmark for APEX for Airline Passenger Experience (APEX) magazine’s Design issue.



Bookmark Content is launching a new series of Product Packages such as infographics. Read more here.

[1] Fast Company. (03/31/2014). What Your Logo’s Color Says About Your Company (Infographic).

About the Author

  • natalie-haggar profile pic
    Natalie Haggar
  • Natalie Haggar is the Community Manager at Bookmark Content in Montreal. She loves following up on the evolution of advertising, reading online comments and speaking to dogs.