Sparksheet Insights into content, marketing, PR, and results

Content, Media Sales The New Media Benefits of Teamwork
By Rebecca Perrin

Changes in content marketing have opened up new opportunities for editorial and sales ..

August 25

Marketing, Media Sales, Social Responsibility Why Good Marketing Needs Transparency

Marketing means nothing without trust and transparency. When those two elements are ..

August 23

Content, Media Sales, PR/Events Frank Ocean Offers a Master Class in Content Strategy
By Arjun Basu

The marriage of content, marketing and PR has never been more obvious.

August 22

Content, Marketing, PR/Events The Rise and Fall of The Influencer
By Arjun Basu

Marketers should see the impending decline of The Influencer as an urgent lesson in ..

August 19

Marketing, Tech What to Do About the Risks of Hyper-Personalization
By Line Atallah

Data is a key tool for marketers. It helps us pinpoint our customers and give them ..

August 17

Content, Tech China’s Great Tech Debate
By Genevieve Wright

With access to over a billion people, tech companies in China aren’t hurting ..

August 16

Content, Media Sales The Power of Influence
By Genevieve Wright

That the internet has democratized content creation isn’t a new idea. But the ..

August 11

Content, Marketing, PR/Events Data-Free Content is Being Swallowed by Data-Driven Strategies
By Genevieve Wright

With too much content leading to content confusion, marketers are forgetting all the ..

August 10

Content, Marketing, Media Sales Leverage is the New Word in Content
By Arjun Basu

In a crowded marketplace, marketers often forget to use all the tools in their ..

August 9

Content, Marketing, Tech Speak Up! How Voice is Driving the Future of Content
By Genevieve Wright

Sometimes, it's just easier to say what's on your mind - even if it's only to your phone.

August 8